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EUTM file information

019289363

SMART PLAY


December 9, 2025

Trademark Summary

The trademark application SMART PLAY was filed by LEGO Holding A/S, a corporation established under the laws of the Kingdom of Denmark (the "Applicant"). Application under examination.

The application was filed in English (German was selected as the second language).


Goods And Services

  • The mark was filed in class 9 with following description of goods:
    1. Downloadable and recorded content
    2. Software
    3. Computers and computer hardware
    4. Teaching and instructional apparatus and instruments
    5. Battery chargers
    6. Batteries
    7. Information technology and audio-visual, multimedia and photographic devices
    8. Measuring, detecting, monitoring and controlling devices
    9. Apparatus, instruments and cables for electricity.
  • The mark was filed in class 16 with following description of goods:
    1. Printed matter, and stationery and educational supplies
    2. Bags and articles for packaging, wrapping and storage, of paper, cardboard or plastics
    3. Instructional and teaching materials.
  • The mark was filed in class 25 with following description of goods:
    1. Clothing
    2. Footwear
    3. Headgear.
  • The mark was filed in class 28 with following description of goods:
    1. Toys, games, and playthings
    2. Video game apparatus, arcade games, and amusement machines
    3. Festive decorations, party novelties and artificial Christmas trees.
  • The mark was filed in class 41 with following description of goods:
    1. Education, entertainment and sport services
    2. Coaching
    3. Cultural activities
    4. Entertainment information
    5. Education information.